Know what your competitors changed, before your team has to ask.
We watch every public surface — pricing, careers, product pages, press — and surface one evidence-backed feed of what actually moved, sourced and dated.
No credit card. 14 source types. Public sources only.
- Pricing2h ago
Acme Corp raised Pro plan from $49 → $79/mo
Annual billing now offers a 2-month discount
94%confidence - Hiring5h ago
Globex posted 8 new engineering roles
6 backend, 2 ML — concentrated in EMEA
88%confidence - Product8h ago
Initech shipped a Team Analytics dashboard
New /features/analytics page, 4 screenshots, no pricing change
91%confidence - Press14h ago
Hooli announced Series C at $120M
Led by a16z; CEO interview on TechCrunch
96%confidence
Companies featured in the live demo above
Three signals that actually move the business.
We focus on the changes a strategy, product, or revenue leader would brief their team on. Everything else stays out of your inbox.
Pricing intelligence
See pricing moves the moment they ship
We snapshot and diff every plan, tier, and add-on. You get the before, the after, and the page that changed — with a confidence score on the move.
- Plan & add-on diffs across all currencies
- Packaging changes (seats, usage, bundles)
- Promo and discount surface watching
Hiring signals
Read the org chart from the careers page
Role spikes, geography shifts, and leadership hires are surfaced as structured signals — so a hiring wave shows up as one event, not eighty job-board pings.
- Role-family clustering (eng / sales / GTM)
- Geo and seniority shifts over time
- Executive and leadership change alerts
Product & narrative
Watch what they ship and how they pitch it
New feature pages, doc updates, homepage rewrites, press posts — captured, classified, and connected so you can see the narrative shift, not just the words.
- Feature-page and changelog detection
- Homepage and positioning rewrites
- Press, blog, and launch announcements
One feed. Every move. Cited.
Every signal links to the source page, the exact diff that triggered it, and a confidence score that explains how sure we are. No black boxes, no “trust us.”
Source-linked
Click any event to open the original page and the parsed diff.
Confidence-scored
Each event ships with a 0–100 score and the reason behind it.
Noise-filtered
Cosmetic edits, copyright bumps, and footer shuffles never reach you.
- Pricing2h ago
Acme Corp raised Pro plan from $49 → $79/mo
Annual billing now offers a 2-month discount
94%confidence - Hiring5h ago
Globex posted 8 new engineering roles
6 backend, 2 ML — concentrated in EMEA
88%confidence - Product8h ago
Initech shipped a Team Analytics dashboard
New /features/analytics page, 4 screenshots, no pricing change
91%confidence - Press14h ago
Hooli announced Series C at $120M
Led by a16z; CEO interview on TechCrunch
96%confidence
Built for the people who get asked
“what just changed?”
Walk into every launch knowing how the competitor priced, packaged, and pitched their last release — with the diff to prove it.
Replace the Notion page that's three weeks out of date with one evidence-backed feed the whole GTM team works from.
Surface the hiring spike, pricing shift, or messaging pivot before the board does — sourced and dated, every time.
The honest questions.
- Where does the data come from?
- Only public sources: pricing pages, career boards, product docs, changelogs, press releases, and public blogs. We do not scrape private apps, gated content, or anything behind a login.
- How is confidence scored?
- Every event is scored 0–100 based on signal strength (the size and clarity of the underlying diff), source reliability, and corroboration across pages. Each score is shown with the reasoning behind it.
- How do you filter out noise?
- Cosmetic edits — copyright years, footer reshuffles, image swaps, A/B test variants — are detected and suppressed. Only changes that map to real product, pricing, hiring, or narrative moves surface as events.
- Can I export events to my own tools?
- Yes. Every event is available via API and can be piped into Slack, Notion, or your CRM. Briefs and weekly digests are generated automatically.
- Do I need to set up integrations?
- No. Add a competitor domain and we discover their relevant pages automatically. You can be running in under two minutes.
Find out before your customers do.
Add a competitor in under two minutes. First material change typically lands Under 1h.